About us

The fashion and brand ambassador Aurora Loyola was born in the city of Puebla Mexico, now living in Manhattan NY, fashion has been a constant in the life of Aurora. “I love fashion and NYC since I can remember,” The vibe and adrenaline she felt during his first collaborations in fashion and the opportunity to experience New York Fashion Week for the first time, made her know she was on the right track.”

Aurora began with a personal project called Zen Fashion in which she spoke of trends and lifestyle and celebrities, and she stated to get involved in different events like the Mexican fashion platform “IDM” in the area of organization and public relations, also in Mercedes Fashion Week Mexico, then she went to LA where she created some contacts in the fashion industry where she was invited for first time to New York Fashion week and when she got to NY the first person she meets was the icon fashion Joan Rivers and she give to Aurora The famous stamp of best dressed , and from them Aurora with all the enthusiasm and attitude begun his journey in the fashion industry in NYC building relationships and international networking, , assisting in daily and continuously recognized fashion shows in New York Fashion Week like “Carolina Herrera, Dolce & Gabanna, Tommy Hilfiger, DKNY, Marc Jacobs, DVF, Ralph Lauren, Lacoste, Tom Ford… And various fashion events, including Harpers Bazaar icons party, FMA Fashion Media Awards, Met Gala, and Met Gala Donatella Versace after party, CFDA awards, NYFW after parties.

Her spontaneity, and ability to spot trends, make it easy to connect and do collaboration as a freelancer with important personalities from the world of fashion and entertainment, as well as different brands, so it was named “Fashion Ambassador” in Interfashion Group Mexico. A company that is in charge of holding events and upscale runways in major tourist spots in Mexico.

The vibe and adrenaline he felt on his first NY Fashion Week, made her know she was on the right track. “His philosophy of life is to enjoy each day as if it was your birthday, always with determination to achieve your objectives, grateful for life and avoiding the daily routine and is constantly learning and meeting new talents.

When she is not attending events and runways, Aurora enjoys going to the gym or go jogging at Central Park, since exercise and healthy lifestyle is a basic constant in her life.

Currently, in addition to his post as Ambassador Fashion, Aurora continues to work on freelance projects with different clients, as well as performing a platform of Marketing and social personal Brand.

You can see more of her journey at: @ZENFASHIONYC